Marketing Strategy.

We help blockchain, tech and financial services brands re-shape how they communicate with their customers.

Benefits of having a marketing strategy.

Our Process

Our process starts with understanding your business and your problems. We look at the whole user journey to find ideal marketing solutions, whether through paid, owned or earned media.

Our Process

Our process starts with understanding your business and your problems. We look at the whole user journey to find ideal marketing solutions, whether through paid, owned or earned media.

Step 1: Situational analysis.

We start with a situational analysis – we define the strengths, weaknesses, opportunities and threats related to your business. We analyse your whole sales funnel to understand the user journey and identify areas for improvement. We dive deeper into understanding who your current and potential customers are. By using 1st and 3rd party data we can identify their behaviours, needs and expectations.

Step 2: Setting marketing goals and KPIs.

Once we understand your strengths, your place in the market and your business goals, it’s time to establish goals for your marketing as well. This will provide everyone with direction and clarity – everything we do will work towards meeting those objectives

A straightforward way of setting goals is using the SMART method:

Specific – what do we want to achieve
Measurable – are we able to measure the results
Achievable – are these objectives realistic (e.g. within budget)
Relevant – do they work towards your overall business goals
Time-bound – can these goals be achieved within a set time frame

Step 3: Develop strategies that support your marketing goals.

Once we have our insights and goals established we are able to define your inbound and outbound marketing strategies – how, where and what tools to use to achieve your short-term marketing goals (e.g. increasing site traffic, improving conversion rate) and long-term business objectives (e.g. becoming a market leader, increasing brand awareness). These tools range from SEO, Content Marketing, Paid Media, Social Media, Community Management, etc.

Step 4: Evaluation and optimisation

Evaluating marketing performance is an ongoing process that will show how well is your strategy performing and correct what doesn’t work.