As Head of Marketing at Bitpanda, a leading cryptocurrency broker, I built the marketing department from 1 to 17. I led all acquisition, retention, and branding activities and I was an integral part of Bitpanda’s initial exchange offering – the most successful European IEO to date, raising €43.6 million. I joined Bitpanda when it had just over 500,000 users and a team of 30 employees – by the time I left Bitpanda it was an award-winning fintech with over 1 million users, 120+ employees and a 10-figure annual trading volume. At Universal Pictures I oversaw the implementation, appraisal and approval of launch campaigns for Universal’s theatrical releases (e.g. Fast & Furious 6, Despicable Me 2) across 50+ territories, managed advertising budgets of over $300 million. Agency side, I built my experience at top global agency networks in London and Vienna. Some of my clients included: Microsoft, Xbox, Playstation, Electronic Arts, Huawei.