A virtual marketing consultancy is a remote-first company. This model is already very popular with several high-profile tech and SaaS companies. Binance, the world’s leading cryptocurrency exchange up until recently employed 100% of their staff remotely. Buffer, the popular social media management tool, runs a fully distributed team of 82 people living and working in 15 countries around the world.
In the US, nearly 20% of the workforce (more than 26 million people) now work remotely at least part of the time. This way of working has obvious benefits for companies and their employees, and various studies support the benefits of remote work. Just google it.
Look, it’s almost 2020. The number of internet users around the world is nearing 4.5 billion. You can conduct business with almost anyone as long as you have access to a reliable internet connection. Yet agencies and marketing companies still insist on you enduring a daily commute to an open-plan office where productivity goes to die. For some, it’s not uncommon to spend over two hours a day just travelling to and from work.
If you get unlucky with the traffic you’ll probably arrive late at the office. Start the day with a conference call with a client based in another town, country, time-zone. Then sit quietly in a room with headphones on, replying to emails, writing strategy presentations you save on the cloud, booking and running digital ad campaigns, sharing memes with your colleagues on Slack. Then leave early to avoid the evening rush hour.
Today, the work marketing agencies do for clients is in most cases synonymous with sitting in front of a computer for 8+ hours a day. There’s no reason, other than an outdated mindset, that would require you to work in an office every day. A virtual agency model acknowledges this.
By stripping away typical agency overheads (e.g. an office) and giving workers the freedom to work from the place in the world where they are most productive, a virtual agency can offer ‘big agency’ experience and expertise flexibly and cost-effectively.
Reduced overheads = reduced service costs
The virtual agency model cuts out typical agency overheads. There’s no fancy decorated office in a trendy part of town (that clients pay for). No office filled with juniors, no receptionists, no middlemen.
Rather than paying for a full-time generalist team, virtual agencies can scale up by bringing in senior freelance talent when a project requires it, or stay lean and cost-effective at other times. You don’t have to worry about long term retainers and the non-existent or reduced overheads translate to reduced service costs for you.
“The virtual agency model cuts out typical agency overheads.”
You get what you pay for
When it’s time to pitch, most agencies send in a very impressive line-up of agency leaders to demonstrate the brainpower at their disposal. You, the client, wowed by the brilliance on display, pick them as your agency. After signing the contract, you find out the team assigned for your business is made up of inexperienced workers, and the senior-level people you were sold on only appear on monthly invoices.
With virtual agencies, you get what you pay for. Wowed by the founder? He’s in direct contact with you, updating you about the progress of the project every step of the way.
All you need is internet
Perhaps one of the most beautiful things about running a virtual marketing agency like One Bold Wolf is the ability to run it from anywhere there’s (reliable) internet.
We now have the infrastructure and tools to collaborate with others online and this opens up a rather large potential client base. As virtual agencies are not restricted by location when hiring, they also can source the best talent from anywhere in the world.